PHOTO Marketplace Website Design Case Study
YayImages
The main objective was to redesign the startup's concept website to make it easy to use and accessible to everyone and to promote the new brand.
YayImages
YayImages was a stock photography marketplace startup from Norway, and its mission was to make creative assets like photos/images, vectors, and graphics more affordable.
What are the needs of the new website?
The new website's primary needs were to be easy to use, accessible to everyone, integrate all the search features, and align the design with the brand's new identity.
Easy to use
Make the website easy to use for anyone at different skill levels.
Accessible to everyone
Make the website accessible and usable to anyone on different devices.
Integrate search features
Integrate all the search features to make it intuitive and easy to learn how to use.
Brand identity alignment
Make the website's design align with the brand's identity and the interaction design fun.
The journey to implementing strategies.
Designing the website to meet the requirements involved thoroughly understanding the target users and designing the user journey using the page's features.
Key strategies we implemented.
The primary strategy was to design a great user experience to promote ease of use and website accessibility.
Improve user experience
Focusing on the website's structure and mapping the user's journey will promote ease of use and reduce complexity.
Build brand & trust
Use design elements aligning with the brand's identity and fun micro-interactions to promote brand trust.
Accessibility
Designing the website to be fully responsive to the user's device will allow everyone to access the website.
Project Results
Overall, the design successfully promoted the platform's rapid growth, resulted in positive feedback from the users, increased user engagement every month, and ultimately led to investor funding for the startup.
Positive user feedback
For the most part, we received plenty of positive user feedback for using the platform, but we paid close attention to the bad feedback to allow us to make adjustments to our design.
Increased user engagement
Studying the analytics, we saw a steady growth in user engagement with the platform every month, giving us insights on engagement frictions we could fix.
Investor funding
The platform's success, growth projection, and potential ultimately led to securing more funding from investors. These funds were essential to give the startup more runway for growth.
I’ve worked with Earl for years, and he’s the mastermind behind the design at YAY.
Earl is a talented designer, with a keen eye for detail.
He will make sure that he knows what you are trying to achieve with the design, and then deliver a design and UI/UX to help you achieve your goals.
Earl always delivers, and the quality is always great.
He’s trustworthy, and has a great personality, making him a pleasure to work with.
I would recommend Earl to anyone looking for a talented designer with UI/UX knowledge.
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