Strategic Web Design VA

Get more website traffic, leads, and sales.

Get more website traffic, leads, and sales.

We use our proven strategic website design system to fix business websites to get more traffic, generate more leads, and close more sales.

Book a 25-minute strategy, no-pressure call to learn if our design system fits your business well.

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Google Rating
5.0
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Featured in
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Our Strategic Website Design System Outcomes

It's a great return on your investment

Here are some of the positive outcomes we've seen with our clients.

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3.7x
Increase in organic traffic
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3x
Increase in monthly leads
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2.3x
Increase in monthly sales
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74.9
%
Increase in monthly profit
The Benefits of our Strategic website Design system

Impacts of our strategic website design system

It's not the website that businesses want; it's the outcome. Our strategic website design system revolve around the ideal outcome of your new website.

Getting leads - Varona Designs
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Increase website traffic

Get more traffic
Get more traffic

An optimized website is easier to find and will get more traffic from Google and other search engines.

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Get more leads

Get more leads

A well-crafted website appears more trustworthy, making it easier for your target customers to inquire about your products and services.

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Close more sales

Close more sales

A user-centric website quickly provides information your target customers need to make buying decisions.

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Get more customers

Responsive websites are accessible to more customers who use different devices and have disabilities.

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Get more customer loyalty

Trustworthy brands are likable and easier to remember, making your customers more loyal to you.

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Attract more talent

A purpose-driven website will make attracting incredibly talented people who want to join you in your mission easier.

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Pass compliance & regulations

Specific legislation requires certain industry websites to comply, and your business could be breaking the law if your website is not done properly.

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Save precious time

An effective Content Management System (CMS) will save time managing your website and give you more time running your business.

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Reduce your cost

Increasing your website's effectiveness in communicating value reduces your cost of acquiring new customers.

Chef Selma Ely - Varona Designs
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Earl expertly navigated me through the intricacies of design concepts and strategies, providing clear explanations and actionable advice every step of the way.
Chef Selma Ely - Varona Designs
Selma Ely
Chef & Owner
Selma Cooks
OUR WEB DESIGN PROCESS

Not all websites are created equal

Your business is unique and faces different challenges, limitations, and goals. Our process allows us to find the best strategy and design to give you the best outcomes.

PHASE 1
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Strategy

Strategy
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Prospect Research & Analysis
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Competitor & Keyword Research
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Market Opportunity Analysis
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Conversion Strategy
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User Persona Design
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User Engagement Strategy
PHASE 2
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Web Design

Web Design
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Information Architecture
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Brand Elements Design
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Content Strategy
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User Interface Design
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User Interaction Design
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User Experience Design
PHASE 3
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App Integration

Application Integration
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Google Analytics
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Google Business Profile
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Google Search Console
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Customer Relations Management
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Website Email & Form
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Appointment Scheduling
PHASE 4
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Web Development

Web Development
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Web Hosting & Domain
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Web Development
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Search Engine Optimization
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Website Maintenance
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Monthly Progress Report
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Marketing Support
Client Testimonials

What our clients say about us

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responsive and thorough
Earl is the best! He explains things in ways that even I can understand...
Paul Klinger - Director at Sevenoaks Retreat Center, Non-profit Hospitality Industry

Paul Klinger

Director
Sevenoaks Retreat Center
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super professional and very attentive
I appreciate Earl's ability to simplify the complex while helping bring a client's vision to life visually and functionally.
Eric Streif

Eric Streif

Fundraising, Marketing, & Digital Strategist
American Philanthropic
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a true asset to any company
Earl's attention to detail and willingness to go the extra mile in making sure the job is done correctly...
Marcia Degnan - Creative Director & CEO at Vivid Creative, LLC, Marketing Agency Industry

Marcia Degnan

Creative Director & CEO
Vivid Creative, LLC
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helped us achieve our goals
Earl is trustworthy, and has a great personality, making him a pleasure to work with...
Linda Johannessen - CEO & Founder at YayImages, Technology Startup Industry

Linda Laegreid Johannessen

CEO & Founder
YayImages
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effective and elegant designs
Earl's designs are effective and elegant and he’s always thinking about the user...
Hino Banzon - Software Developer at MTRO App, Technology Startup Industry

Hino Banzon

Software Developer
MTRO App
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produces strong results
Earl has a great design sense. The visual communications he creates for clients are fresh, engaging, produce strong results...
Dave Anderson -Marketing Strategist Consultant at YayImages, Technology Startup Industry

Dave Anderson

Marketing Strategist Consultant
YayImages
Strategic Web Design Case Studies

Featured Projects

We've designed websites for many different industries and sizes. Here are some case studies we've developed that showcase the value of an effective website strategy and user experience design.

Restaurant Website Design Case Study

The website design case study for a restaurant in Tallahassee, Florida.
22.37
%
Click-thru-rate
64.68
%
Average engagement rate
2.5k
First-month new users
Leon's at Lake Ella Restaurant website design - Varona Designs

Music Lesson Studio Website Design Case Study

The website redesign case study for a music lesson studio in Lorton, Virginia.
7.4
%
Visitor-to-lead conversion rate
68.5
%
Lead-to-customer conversion rate
74.9
%
First-year gross earnings increase
Potomac Music website design - Varona Designs

Private Chef Website Design Case Study

The website redesign case study for a professional chef in Tallahassee, Florida.
80
%
Lead-to-customer Conversion Rate
2.9x
Website Traffic Increase
2.7x
Monthly Leads Increase
Chef Leon C Brunson website design - Varona Designs

Featured Brand Experiences

Embassy of the Republic of Guyana logo - Varona Designs
GChess logo - Varona Designs
Department of Education logo - Varona Designs
The Basilica logo - Varona Designs
Montgomery County Fire & Rescue logo - Varona Designs
Holy Spirit Preparatory School logo - Varona Designs
How to get started

Interested in working with us?

We don't work with just anyone. We want to ensure we can help you and your business succeed before we can offer our services. Our goal is to build long-term relationships with our clients and continuously provide them with value.

Step 1
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Book a strategy call

Let's schedule a strategy call to learn how to help your business succeed and if we're a good fit for you.

Step 2
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Get a proposal

If we're a good fit for your project, we'll offer you a proposal with the estimated investment, timeframe, and scope. Doing so will help you choose what's best for your business.

Step 3
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Accept the proposal

We'll construct the project contract with detailed information and scheduled scope and milestones if you accept our proposal. The project starts after we sign the contract.